> No, the number one existential threat is running out of market. The article is specifically written for VC-funded startup founders. That type of company burn

> No, the number one existential threat is running out of market. The article is specifically written for VC-funded startup founders. That type of company burns capital to fuel customer (not revenue per se) growth. The point of this statement (and the surrounding text) is that you can't do that now, and have to switch to preserving runway and/or growing revenue.