This could be a real game changer. I think it might be part of the drive into AR Instagram and snapchat have ways to launch interactive experiences from a code

This could be a real game changer. I think it might be part of the drive into AR Instagram and snapchat have ways to launch interactive experiences from a code and I’ve always thought Apple are missing a trick there. One of the biggest hurdles getting clients to make apps now is “no one downloads apps anymore” so this could make a huge difference and make more frivolous interactive experience work in apps again. I hope this happens soon.