Startups are built on feedback. Those first customers aren’t just cashflow and validation, they are a vital source of guidance for product/service direction. M

Startups are built on feedback. Those first customers aren’t just cashflow and validation, they are a vital source of guidance for product/service direction. My customers are sport associations and federations, and they are 99% in hibernation right now. It’s not runway I’m short of, it’s feature requests. Marketing is a bidirectional exchange.