This seems to be a part of the upcoming social product. IMO the Google brand does not work well with social. No matter how well they execute this product, it wi

This seems to be a part of the upcoming social product. IMO the Google brand does not work well with social. No matter how well they execute this product, it will still feel too "efficient". P.S.: Looks like they invested in eye-candy. try changing your profile picture for an example.