Well, the mistake there is to not try and convince your teams they're doing what they do because it's the 'right thing' or that they're the "best" and he's prou

Well, the mistake there is to not try and convince your teams they're doing what they do because it's the 'right thing' or that they're the "best" and he's proud of them, or whatever whatever non-monetary incentive one can think of that often is surprisingly effective.