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Yelp is a public company, and their SEC filings will give you insight into where they spend money. In 2019, over half of their expenses were Sales and Marketing
by carlineng 7y ago
Yelp is a public company, and their SEC filings will give you insight into where they spend money. In 2019, over half of their expenses were Sales and Marketing, so we can infer that many of the 6000 employees are likely in roles dedicated to Sales and Marketing.
http://d18rn0p25nwr6d.cloudfront.net/CIK-0001345016/360caaf2-1804-462c-a5db-460952da09e2.pdf http://d18rn0p25nwr6d.cloudfront.net/CIK-0001345016/360caaf2...
- duskwuff 7y agoAnd it'd make sense that the sales team would be first on the chopping block. With small businesses under pressure, and many closed down entirely, publicity services like Yelp are a very hard sell.
- quaquaqua1 7y agoNot exactly, if they just so happen to be spending a lot of money on purchases of ad-space, or advertising services. For example, just one marketing VP with a salary of $120,000 could have an advertising spend budget of a few million. But in Yelp's specific case, they do have a ton of sales/customer service people who most definitely are among the first to go, along with engineers who are working on projects that are not related to keeping the website from 404ing
- gabagool 7y agoEven more precisely, 3844 of 5950 Yelp employees on Dec 31, 2019 were members of the sales force. That's 64%. Page 5: "Our sales force consisted of 3,844 employees as of December 31, 2019..." Page 12: "As of December 31, 2019, we had 5,950 employees globally."