Right, individual targeting before the Internet was basically limited to mail. But a billboard is still targeted to a population! There are different ads on bil

Right, individual targeting before the Internet was basically limited to mail. But a billboard is still targeted to a population! There are different ads on billboard in Times Square versus a rural stretch of Nevada interstate for a reason. You can control which sites you’re paying to run your ad on the Internet, just like anywhere else. The idea that internet advertising must be wholly indiscriminate without spying on and targeting individuals is absurd.