Oh, that's too easy: Something that indicates the person is willing to make a purchase. My guess is you do searched all day long, and if you saw ads (you prob

Oh, that's too easy: Something that indicates the person is willing to make a purchase. My guess is you do searched all day long, and if you saw ads (you probably block them) you wouldn't buy much. Where do you go when you want to buy something? Google? Probably not. That's why Amazon is dominating. Google can be used for branding, I'm told, and that's important- but requires a different mindset.