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But Google still dominates Ad Space and Search (which is connected). And they still dominate search, growth rates for competitors don't really seem meaningful c
by dx034 7y ago
But Google still dominates Ad Space and Search (which is connected). And they still dominate search, growth rates for competitors don't really seem meaningful compared to Google's market volume. And unless governments step in, search market share will secure their dominance on the ads market.
So unless someone manages to offer a superior (not just comparable) search experience, Google will continue to thrive despite all other products.
- tehlike 7y agoTrue, search is google's moat. However, most people now go to amazon.com to find out what they want to buy. I still use G for comparison purposes, but it is becoming less and less. On the consumer side, user's time is now going into all sorts of apps from IG, FB, SNAP, Twitter, Games etc... The only thing that google has some handle on is Games through play store and display network. I guess play store is another big money maker for google. Google has a really good product line up - don't get me wrong, i love photos, docs, gmail, search, android, hangouts. But we seemed to have been missing something there with widespread adoption and monetization. Disclaimer: Former Google, current FB employee.
- quanticle 7y ago> However, most people now go to amazon.com to find out what they want to buy. Maybe by frequency of purchase, but probably not by value. When I was car shopping, I used Google quite a bit to look up dealerships, reviews, etc. Did I use Amazon? Not even once. When I was looking at vacation destinations (prior to COVID cancelling all travel plans) likewise, I was using Google, not Amazon. Same with researching my last laptop purchase (which I ended up buying directly from Lenovo). I use Amazon a lot, but I would guess that measured by dollar value, my off Amazon purchases are much greater than my Amazon purchases. Measured by number of purchases, of course, I've made many more transactions on Amazon than I have off of it.
- tehlike 7y agoyou are likely correct. i use google flights, i would search on google for a car. but fb is coming up with marketplace, ig has shopping related stuff, so i am not sure who the winner will be. It may end up with two companies sharing the market.
- techsin101 7y agoNot true. Search doesn't matter if people aren't there. I search on Amazon for stuff. I search on reddit for questions I have. I search on FB marketplace if I wanna get something 2nd hand. I post on FB group specific to topic. I use slack or discord to ask questions from live experts. So yes they dominate the search, but "search" isn't what it could have been. I always thought how would someone ever defeat current giants. And while I heard the phrase I didn't get it, the next Facebook won't look like Facebook. Giants simply become irrelevant they are not defeated just forgotten.