Perhaps I wasn't clear. Information search. The last time you looked up how to do something, for example, you bought a product off of a Google ad? What do yo

Perhaps I wasn't clear. Information search. The last time you looked up how to do something, for example, you bought a product off of a Google ad? What do you define as a "conversion?" I specifically said "sales." People in the ad biz want to define "conversion" as something else- but those of us paying for the ads want to make a sale. If somebody (or a bot) who has no intention of buying clicks on the ad it's a mistake for both of us. Yet with Google anyway, any attempt I make to keep people from mis-clicking (by putting a price in the ad, for example, to indicate up front that if you're looking for free this is not your link) earns me a penalty by reducing something deceptively labeled as my "quality score." I would love to see the numbers you are referring to, though. Maybe something would occur to me to help me see how to navigate the mess.