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Targeted advertisements on highway billboards didn't exist in 1990 and they don't exist today. However, on the internet, there is no controlling who sees or cl
by missedthecue 7y ago
Targeted advertisements on highway billboards didn't exist in 1990 and they don't exist today.
However, on the internet, there is no controlling who sees or clicks on your advert without targeting controls, hence why said targeting controls are a godsend and should be protected.
- karatestomp 7y agoRight, individual targeting before the Internet was basically limited to mail. But a billboard is still targeted to a population! There are different ads on billboard in Times Square versus a rural stretch of Nevada interstate for a reason. You can control which sites you’re paying to run your ad on the Internet, just like anywhere else. The idea that internet advertising must be wholly indiscriminate without spying on and targeting individuals is absurd.