32 ms·
You're assuming that Google, FB and Amazon are the entire supply side of the market. They're a huge part of it yes, but there's about 30% of the internet suppl
by olegious 7y ago
You're assuming that Google, FB and Amazon are the entire supply side of the market. They're a huge part of it yes, but there's about 30% of the internet supply that they don't control and once you get into the TV space it becomes even more open.
- 12xo 7y agoTV open? Um. No. I guess if you count the myriad of brokers as supply, otherwise, the linear market is even tighter. Not too mention most of the ads are never seen...and not audited. Leave the scatter out, that's for and local ads and DR. Those are measured in pennys, not dollars.
- olegious 7y agoTraditional TV isn't. But more and more TV is consumed via various types of CTV platforms- these are transacted programmatically, mostly through private deals but a growing share via open programmatic.