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Isn't the choice of publisher itself a form of ad targeting? E.g. many advertisers probably believe readers of "The Atlantic" and "Guns and Ammo" segment into
by xkcd-sucks 7y ago
Isn't the choice of publisher itself a form of ad targeting?
E.g. many advertisers probably believe readers of "The Atlantic" and "Guns and Ammo" segment into two distinct populations. And publishers themselves certainly target media to specific segments, e.g. fashion magazines for young middle-class women versus middle-aged gay rich men have different content
- olegious 7y agoContext (which is basically what you're referring to) is just one strategy. Often, targeting is used to narrow in on an audience. Let's say I have a product to sell but I don't know my exact audience- I'd start a very broadly targeted campaign then see which types of people are responding to the ad. I would then narrow my targeting based on response. The broad targeting can lead to insights that I wouldn't have received if I had targeted a specific publisher.