- Cold call marketing - Sell it as a cost-saving technology - Figure out how much alternatives are costing them and tell what they could be saving - Offer th

- Cold call marketing - Sell it as a cost-saving technology - Figure out how much alternatives are costing them and tell what they could be saving - Offer the paid plan for a trial period - Limit the size of the organization, but open the free plan to more than one-on-one