You don't have to know how to code to hire a programmer, but being able to explain your idea clearly is very important. Where it does help to know code is when

You don't have to know how to code to hire a programmer, but being able to explain your idea clearly is very important. Where it does help to know code is when you need to understand the programmer. If he or she can communicate clearly, then hang onto that person by any means necessary. Within the law. No need to get all Buffalo Bill on him or her.