> IMO, vertically-with-rotation is fine, probably even ideal, for reading the romanized text given the rest of the design, which presumably is appropriate for t

> IMO, vertically-with-rotation is fine, probably even ideal, for reading the romanized text given the rest of the design, which presumably is appropriate for the main target audience. I'm soso with the rotated text but the font choice just compounds the readability issue. the lines are so thin that, when rotated, they just become overly antialiased. That being said, if you look around you'll basically _never_ see characters from horizontal languages on ANY public billboards that are rotated. They're always vertically oriented letters. While it may work for you personally, graphic designers learned a long time ago that this doesn't work for the general populace.