They are examples that it can be done. The entire tone of the article is defeatist with the author arguing that it cannot be done. For example: "you'll find yo

They are examples that it can be done. The entire tone of the article is defeatist with the author arguing that it cannot be done. For example: "you'll find yourself having to treat others - your employees - as much like slaves as you can get away with" No. You won't find yourself having to do anything like that. There are well known companies that don't do that and make tonnes of money. That is what I am arguing. Just noticed (1990) in the title. I am not sure it was there before. Either the title was updated or I missed it. In any case, the article makes more sense if you take that into account.