> If I used to produce 100 units per month because that's how many I could sell, but now I know I can sell 10000 units per month, that is incentive enough to in

> If I used to produce 100 units per month because that's how many I could sell, but now I know I can sell 10000 units per month, that is incentive enough to increase production. This assumes that you can actually scale production to 10,000 units (a plant that can produce 100 items a month is not necessarily one that can produce 1000), that your typical channels can absorb said production (if they need to hold inventory, they likely cannot), that you have enough packaging supplies for your increased inventory (a real problem being encountered at the moment), the list goes on. Supply chains are not linear. You can have valid issues with price gouging despite this fact, but simply saying "increase production, problem solved" is an extremely uninformed position.