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You are right. I stand corrected. I always used Google Analytics for remarketing audiences because you can use any existing Google Analytics data to build audie
by shripadk 7y ago
You are right. I stand corrected. I always used Google Analytics for remarketing audiences because you can use any existing Google Analytics data to build audiences. You can't do the same with Google Ads remarketing tag according to the comparison table here: https://support.google.com/analytics/answer/2611268?hl=en https://support.google.com/analytics/answer/2611268?hl=en
As a marketer you would want as much data as possible available for remarketing. The wider your audience the better your conversion rate. Without Google Analytics you will be remarketing only to the remarketing list created in Google Ads but not any and every audience that is being tracked by your Analytics property.