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That's incorrect. Google ads have conversion tags you can do remarketing with, no need for Google Analytics.
by dudus 7y ago
That's incorrect. Google ads have conversion tags you can do remarketing with, no need for Google Analytics.
- shripadk 7y agoYou are right. I stand corrected. I always used Google Analytics for remarketing audiences because you can use any existing Google Analytics data to build audiences. You can't do the same with Google Ads remarketing tag according to the comparison table here: https://support.google.com/analytics/answer/2611268?hl=en https://support.google.com/analytics/answer/2611268?hl=en As a marketer you would want as much data as possible available for remarketing. The wider your audience the better your conversion rate. Without Google Analytics you will be remarketing only to the remarketing list created in Google Ads but not any and every audience that is being tracked by your Analytics property.