Take this post with a pinch of salt... Out of the 10 points made, I'd argue only 2 are actually valid and another 2 are "technically correct but..." It’s own

Take this post with a pinch of salt... Out of the 10 points made, I'd argue only 2 are actually valid and another 2 are "technically correct but..." It’s owned by Google, the largest ad-tech company in the world Yes. Google provides a free service and in return gets a view into your traffic. Very fair point, but not terribly controversial IMHO It’s a bloated script that affects your site speed Um, not really. I'm a big web performance advocate but 45.7KB of JS is small for the service provided. You do not need to use Google Tag Manager either so if you care you can reduce the JS footprint to 18KB. It’s overkill for the majority of site owners Yes. I'd agree with this. You probably do not need it if you are not a business.(Given the source of this point I'm guessing they do not offer most of the features of GA) It’s a liability considering GDPR, CCPA and other privacy regulations Hard disagree. You can limit PII in GA to large degree like not gathering full IP address, and reduce logging. If GA is your only reason to have a Consent option then fine, its a burden to do. However if you have any other analytics or services that use cookies its a minor check-list item to cover this. It uses cookies so you must obtain consent to store cookies They are repeating their previous claim in a different form here... skipping. It’s blocked by many plugins and browsers so the data is not very accurate Technically correct, but you don't need highly accurate data to make product decisions. GA does sampling after a certain threshold anyway. It requires an extensive privacy policy No. It does not. You should acknowledge it and talk about why you use GA and you can link to GA's privacy policy. Plenty of boilerplate text you can copy to cover this if you really care. It’s abused by referral spam that skews the data Maybe your experience if different but this is hardly a problem worth noting. Certainly not a GA specific issue. It’s a proprietary product so you need to put your trust in Google Yeah. Same with any service you use, but ok. It worsens the user experience due to the necessity for the annoying prompts Again, most 3rd-party services on your site mean you need to go this path. There are good and bad ways to do this. I'm sure this service is worth trying. I would also recommend looking at Simple Analytics: https://simpleanalytics.com/ https://simpleanalytics.com/