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> The iPad by any other name and company would not have sold close to that amount. That's definitely true. An iPad by another company would not sell anywhere c
by danilocampos 16y ago
> The iPad by any other name and company would not have sold close to that amount.
That's definitely true. An iPad by another company would not sell anywhere close to 15 million units in nine months. Why?
* Low standards for overall product quality, along with short term gotta make Wall Street happy this quarter thinking, so products get rushed to market
* Sloppy software/hardware integration
* No access to 20 years of NeXTStep/OS X libraries and tools to build an awesome developer experience, so apps will suck
* No supply chain optimization to provide an outstanding form factor at a compelling price
* No consistent, worldwide retail presence to allow users to experiment with the new product and have questions answered
* No culture of absurd exhaustive prototyping to ensure that the user experience works well once the product is in the hands of customers
> You honestly don't believe that most Apple customers just buy Apple products because of the brand name on the box?
I honestly believe the Apple brand gets people into the store. Once they're in the store, the actual product sells itself. Any further influence of the brand in the purchasing decision comes down to the simple truth that Apple has been consistently making better shit than everyone else for years. But you can't pay a PR firm for that.
- jarek 16y ago> consistent, worldwide retail presence You haven't actually tried being an Apple user outside of the first world, have you? Apple's consistent, worldwide retail presence in Poland consists of two "Apple shops" in Warsaw [1]. Apple's consistent, worldwide retail presence in Trinidad and Tobago consists of not-officially-authorized resellers [2]. These are not the exceptions. [1] http://www.apple.com/pl/buy/shop/ http://www.apple.com/pl/buy/shop/ [2] http://latam.apple.com/lae/buy/index.php?ctry=TT http://latam.apple.com/lae/buy/index.php?ctry=TT
- danilocampos 16y agoI was in Hong Kong a few months ago. Apple doesn't have any of their own stores there but I was surprised how many third party retailers picked up on doing things their way. In the IFC, an awesome knockoff of a real Apple store sells Macs and iPads in a bright, open space, letting users kick the tires. A Fortress store in Macau wasn't nearly as Apple-like as all that, but you could still poke around at a real iPad. They may not be, themselves, in every single country, but 300 stores on four continents and in eleven countries is a much bigger hands-on presence than other competing tablet manufacturers can claim, without even getting into the third party distributors that cover even more of the globe.
- jarek 16y agoTry handling a warranty claim on a Dell and an Apple, or a Nokia and an Apple, outside the first world.