how big are the deals? Also, I'm confused are you reselling the service? or this is clients for the digital marketing agency? Not sure about agencies, but gen

how big are the deals? Also, I'm confused are you reselling the service? or this is clients for the digital marketing agency? Not sure about agencies, but generally for saas it's CAC should be 1/3 of LTV. LTV would be margin for the life of a customer. So, if a customer is you $1000/ month for your service and you have $300 after paying for someone to do the service and they stick around on average 12 months. that's $3600. A third of that is around $1200. For sales and marketing I wouldn't look at it as what can I get away with paying. Figure out how much you can afford to pay and pay it. sales & marketing is a bigger pie activity. the more sales the more there is for everyone.