This is exactly what I was thinking. I wasn't realistically expecting anymore than what was presented, but I got sucked into the hype machine last minute. As a

This is exactly what I was thinking. I wasn't realistically expecting anymore than what was presented, but I got sucked into the hype machine last minute. As a result, the case truly stood out to me. Apple improved on ideas that have been implemented by some other standout companies before. Any hardcore BlackBerry user knows the magnets in the BlackBerrys and their holster makes the holster/phone combo an integral part of the BlackBerry experience. Then, you get the folding stand which was most notably (to me) done by InCase. I'm truly impressed at the SmartCover. Very well executed, both on the marketing side and the (technical) design side.