There's an interesting point around whether people want what they need, or need what they want. Here's a two-by-two matrix: Need but don't want, e.g. vegetable

There's an interesting point around whether people want what they need, or need what they want. Here's a two-by-two matrix: Need but don't want, e.g. vegetables. Want but don't need, e.g. click-bate. Want and need, e.g. Apple products. Don't want and need, e.g. pain.