> but if its something that's requested / viewed a lot thats probably something don't want to be compressing/decompressing all the time. You're compressing onl

> but if its something that's requested / viewed a lot thats probably something don't want to be compressing/decompressing all the time. You're compressing only once. Decompression is usually way less expensive and that happens on the client, so without additional cost to netflix/youtube. Of course this does not mean youtube must use it on all the videos including the ones with 10 views.