The weirdest thing is that the first "Roku" I owned was the box brought out for Now TV (UK streaming service, owned by Sky and heavily invested in Roku apparent

The weirdest thing is that the first "Roku" I owned was the box brought out for Now TV (UK streaming service, owned by Sky and heavily invested in Roku apparently), and it did not include Netflix!! It also did not include Youtube. I think it got added later, but that box was basically the small white Roku puck and the hardware was identical, save the firmware. Very odd to read that Netflix was originally the only service. Edit : I also forgot - the main differences were the colour (it was white, and had the Now TV branding embossed in to the shell) and it was ridiculously cheap - it cost about $15 (£11) for the base model. They assumed they'd make up the cost on your subscription, as it was hobbled to not do much other than about 15 apps in their custom store.