Good point. Somehow it didn't stick with me that it was used before. But, I think the tone is very different in this context. It's hard to pin it down, but the

Good point. Somehow it didn't stick with me that it was used before. But, I think the tone is very different in this context. It's hard to pin it down, but the way he used it previously seemed less reflective and more promotional. Of course, the re-use could just be incidental, but I think its re-use may give it even more weight.