I found that piece to be not well thought out when it first appeared. For starters, it makes the argument that because Thursday is the best day to post, and noo

I found that piece to be not well thought out when it first appeared. For starters, it makes the argument that because Thursday is the best day to post, and noon the best time, therefore Thursday at noon is the best time to post. Which does not follow. Plus it talks about time zones a bit, but doesn't seem to clue into the fact that using a different timezone for your data would actually change your per-day results.