Whenever measurements are involved one should diligently research the values expected and optimize accordingly. If you care about such things as getting a good

Whenever measurements are involved one should diligently research the values expected and optimize accordingly. If you care about such things as getting a good performance review you should know that it measures likability far more than productivity. If one of the KPIs on the CEO's dashboard is hits to the website, you should drive that up, if it's acquisitions then drive that up. Performance reviews and KPIs are highly instructional as to what you should be optimizing for. It's the company telling you what they value most. If you find yourself in disagreement with the things being measured it's probably an indication that the value systems you use and your company uses are out of alignment. It's usually much easier to find a company that shares your values than change your companies' values to suit your own.