4 ms·
Load times might not effect conversion linearly. People deal with 3 second loads until one day a competitor does .3 second loads and gives a better experience,
by natalyarostova 7y ago
Load times might not effect conversion linearly. People deal with 3 second loads until one day a competitor does .3 second loads and gives a better experience, then in a matter of months you lose your customer base.
- tomrod 7y agoI think this is where causal inference and experimental design are important.
- thaumasiotes 7y ago> People deal with 3 second loads until one day a competitor does .3 second loads and gives a better experience, then in a matter of months you lose your customer base. I tend to suspect that the effect of pricing will make a difference of 2.7 seconds in load time negligible. A 3 second load just isn't a large cost, even if you run into it repeatedly.