There's at least one very similar competitor in the business space: Premiere Choice Award gift certificates sold by Hallmark Business Connections at http://www.

There's at least one very similar competitor in the business space: Premiere Choice Award gift certificates sold by Hallmark Business Connections at http://www.premierechoiceaward.com http://www.premierechoiceaward.com. Employers purchase gift certificates, which can then be redeemed for an equivalent value with various merchants, a PDF listing of which appears at http://www.hallmarkbusinessconnections.com/merchant-list http://www.hallmarkbusinessconnections.com/merchant-list Hallmark also sells the certificates paired with greeting cards under the brands Valued Expressions and Memorable Expressions. Unfortunately, the user experience for the certificates is pretty horrific. The site has a turn-of-the-century design, and you have to manually enter a 30-digit code for each card. I was especially pleased to discover this when I received a $250 award in the form of 10 individual cards. 300 digits later, I was able to convert that value into its most fungible form: Amazon credit. I, for one, wouldn't mind seeing Cardpool steal some of their marketshare.