From his Twitter: > Why is #startsmall a LLC? This segments and dedicates my shares to these causes, and provides flexibility. Grants will be made from Start S

From his Twitter: > Why is #startsmall a LLC? This segments and dedicates my shares to these causes, and provides flexibility. Grants will be made from Start Small Foundation or the LLC directly based on the beneficiary org. All transfers, sales, and grants will be made public in tracking sheet. Private + non-profit combinations are not uncommon. I'm not sure about the specifics in the US, but getting the status as a non-profit acknowledged is also a PITA in some jurisdictions, especially if he dedicates part of it to non-traditional causes like UBI.