We're not actually getting 30% CTR in the google sense which is of 100 impressions of your ad, 30 clicked on it. That CTR is of the order of 1%. But of the 1% t

We're not actually getting 30% CTR in the google sense which is of 100 impressions of your ad, 30 clicked on it. That CTR is of the order of 1%. But of the 1% that reach our site 30% go on to download.