"It’s similar in theory to buying an American Express gift card (though without the credit card fees). The Cardpool gift card makes a lot of sense for the start

"It’s similar in theory to buying an American Express gift card (though without the credit card fees). The Cardpool gift card makes a lot of sense for the startup and is sure to be a popular way to gift gift cards." This sounds like you buy a Cardpool gift card and can then purchase specific gift cards FROM the Cardpool marketplace. How is that anything at all like an American Express gift card, where you can use the card immediately.