Another example of the myth of the omnipotence of marketing messages. Marketing only works when the product works. Coke works because most peoples first experi

Another example of the myth of the omnipotence of marketing messages. Marketing only works when the product works. Coke works because most peoples first experience is good, not only good, but in many cases magical (kids who've never had caffeine, especially combined in a tasty high sugar drink). Coke advertising just has to trigger memories of the happiness of that original taste association, and the marketing director looks like a genius. Then he tries to make his own products, and the feathers on his gawdy wings start to smoke.