There's definitely something psychological about design that I don't understand. Cars are another example - new cars today somehow look new, and putting them b

There's definitely something psychological about design that I don't understand. Cars are another example - new cars today somehow look new, and putting them beside an older model makes the older model look old as well. I wonder if it's because we're exposed to these designs, and that's why they look old? (We're familiar with them, we know they're old, therefore they feel old). It'd be interesting to see two models of something that you're not very familiar with, and see if the same phenomenon occurs.