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"Like everyone else, I also hope to get covered on TechCrunch, Mashable, VentureBeat, etc. in order for the tech world to take me seriously, but I’ve gathered t
by webwright 18y ago
"Like everyone else, I also hope to get covered on TechCrunch, Mashable, VentureBeat, etc. in order for the tech world to take me seriously, but I’ve gathered they will only cover you if you break silence through them."
They will cover you if you're newsworthy. You have an edge if you offer them an exclusive. Launching is rarely newsworthy (unless you're noteworthy as a founder or you're doing something really revolutionary), but growth is-- so start growing and you have a story.
I've been covered on TC 5 times spanning two businesses. My impressions are that A) being worth writing is the important thing and B) It's not all that. 10-15k uniques from TechCrunch isn't going to build your business, it isn't going to get you funded, and it isn't going to get you more than 500-100 actual users. For fundraising (if that's a nearterm goal), it's a good thing. But growth/traction/market are WAY more important.
Real good read on the topic: http://sethgodin.typepad.com http://sethgodin.typepad.com
IF you want to ease into it, post a hardcoded signup key here... If it leaks outside of this community, turn it off.
- cmm324 18y agoI agree. I also think that if you do not make yourself visible, you will not be found. Arrington and the rest of the crew at TC get requests all day long to be covered. You will be lucky if you can be noticed amidst the sea of requests. Your best bet is to just launch. Create a corporate blog, have a twitter account, post comments on other related blogs. Do the social thing and you will drive traffic and get noticed. Ours is a different story, we launched privately with a beta key... we had to for what our product is. We have to test the code and grow gradually because our product is very involved. We do not want to be covered today in TC, maybe in 8-12 weeks (although we did apply for the TC50. :D). Take it slow and grow. Chris