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Indeed, I made the same link. However, even at its largest, obey did not have a broad-enough appeal as what Coca-Cola execs would've wanted. Also, the ties with
by maest 7y ago
Indeed, I made the same link. However, even at its largest, obey did not have a broad-enough appeal as what Coca-Cola execs would've wanted. Also, the ties with a mainstream brand would be off-putting to the core OBEY customer.
- cma 7y agoWhat’s a stronger mainstream brand than the Obama campaign (same artist)?
- zeckalpha 7y agoOut of order... The “branding” that became Obey started in 1989. https://en.m.wikipedia.org/wiki/Andre_the_Giant_Has_a_Posse https://en.m.wikipedia.org/wiki/Andre_the_Giant_Has_a_Posse
- cma 7y agoBut it took off in a resurgence in Obama era.
- catalogia 7y agoTwo things having the same artist doesn't mean they have the same mainstream potential. As I understand it, the "OBEY" thing was distinctly anti-authoritarian. For it to become mainstream would be for it to become the subject of it's own mockery.
- cma 7y agoMaybe it started that way but it became a whole large corporate clothing line.