I think SEO mainly affects content which was already very low quality. Recipe blogs are a prime example - this is the worst way to get recipes. It is inferior t

I think SEO mainly affects content which was already very low quality. Recipe blogs are a prime example - this is the worst way to get recipes. It is inferior to books and apps (which are more use in the kitchen), is poorly indexed, ephemeral (depending on the wordpress knowledge of the owner), lacks local context, and has none of the rigour and pragmatic advice of something like seriouseats. They deliberately use weird ingredients I find, perhaps to prevent you from falsifying the quality of the recipe and also to differentiate themselves from tried and trusted recipes (which is what most people want!). The instructions you get on the back of the flour packet are superior to recipe blogs, at least they should work for that type of flour.