This article is good, but to go a bit deeper, it seems like part of the problem is ultimately capitalism or the commercial nature of the modern internet. As lon

This article is good, but to go a bit deeper, it seems like part of the problem is ultimately capitalism or the commercial nature of the modern internet. As long as there are these incredible incentives to game the system, people are going to do so. And those same incentives apply to Google, since they are advertising driven too. They used to fight more against this stuff, but I think as they've realized they get their cut either way, they're less inclined to do so. And even if they were so inclined, it's sort of asking them hold back the ocean in my view, because the incentives are so stacked against them.