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SEO effectively means catering to whatever metrics Google happens to be focusing on at the moment. It's supposed to reward "good" content, but there's really no
by calibas 7y ago
SEO effectively means catering to whatever metrics Google happens to be focusing on at the moment. It's supposed to reward "good" content, but there's really no way of automatically judging what's "good" content so Google relies on all these other methods that are open to abuse.
Whatever way Google rates websites has a direct effect on the web itself. In a way they're a victim of their own success.
- laurent123456 7y agoOr rather we are the victims of their success.
- calibas 7y agoPartially true because of how pervasive they've become, they're powerful enough to influence the lawmakers in my country. I don't really see myself as a victim though, I just use different search engines.
- AlexandrB 7y agoI wonder if some real competition in search would help things. It might be harder to create SEO that “fools” a handful of different search engines than just creating quality content. I’m not sure how we’ve come to accept a near total monopoly on search so willingly.