Long live Gowalla! But seriously, Foursquare pivoted away from consumers and went down the data broker path many, many years ago. 2011 maybe? As much as I des

Long live Gowalla! But seriously, Foursquare pivoted away from consumers and went down the data broker path many, many years ago. 2011 maybe? As much as I despise both of these companies and their business models, the merger makes a ton of sense.