>>Apple don't buy stock and sell it on. >Sure they do - they just buy it in a JIT fashion. Someone orders the app, Apple supplies them a copy. The 'stock bough

>>Apple don't buy stock and sell it on. >Sure they do - they just buy it in a JIT fashion. Someone orders the app, Apple supplies them a copy. The 'stock bought' is the payment to the wholesaler. That's not a valid comparison. The retailer's markup includes the risk that they won't be able to sell the product. (OK, OK, unless the product is books.)