That would also explain their link to the SETI project at http://37signals.com/37 http://37signals.com/37. Edit: just noticed that it's also on 37th page of the

That would also explain their link to the SETI project at http://37signals.com/37 http://37signals.com/37. Edit: just noticed that it's also on 37th page of the site. Delightful.