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Apple needs to deprecate IDFAs and the business models of all these location tracking apps will come crumbling down. If you can't identify users, then the point
by product50 7y ago
Apple needs to deprecate IDFAs and the business models of all these location tracking apps will come crumbling down. If you can't identify users, then the point is moot.
- godzillabrennus 7y agoDoing that basically hands whatever is left of retail after this coronavirus to Amazon. Brick and mortar has so few tools to compete comparatively. The big guys even buy our data from equifax/transunion to improve marketing efforts.
- Karunamon 7y agoIf they can't compete without mass privacy violation and tracking, then it is better for all if they fail. This comes off as a pithy dismissal, but these companies have no intrinsic right to our information, and if they've structured their business around it to the point where not having it means they fail, that is their problem at the end of the day.
- product50 7y agoThis is never a good argument. We can't let these smaller companies completely flout all privacy/tracking rules just so that they can sustain. The model is broken to start with.
- godzillabrennus 7y agoNo one is flouting a privacy rule. You are talking about a group of people using freeware in exchange for their data. No need to disable the functionality as it’s entirely opt in.
- product50 7y agoIt is fine. You need to educate yourself more on how companies like Factual get their hands on location data. If you think Facebook flouted privacy rules, you haven't seen anything yet.
- rchaud 7y agoB&M has flyers (junk mail) which convert very well, even in 2020. Full color flyers and coupons do a much better job of advertising deals because they go straight to your mail. I throw them away, but I still see the cover page and sometimes that's enough. Compare that to needing to have some app installed on your phone, tracking you 24/7.