I brainstorm a lot, and I like to bounce ideas off my fellow engineers. I've found the most effective stratety to getting buy-in is 1) awareness -- usually via

I brainstorm a lot, and I like to bounce ideas off my fellow engineers. I've found the most effective stratety to getting buy-in is 1) awareness -- usually via link sharing 2) conversation around the lunch table -- weeds out 85% of ideas 3) more conversation, this time during meetings, where the positive of X is brought up in contrast to what happenes now and then, finally 4) proposal. Slow and steady wins the race. You don't want to trigger people's fight or flight response.