We're in a similar situation and we've put together a checklist of stuff that has to be ready for the launch. Since we started putting it in concrete terms the

We're in a similar situation and we've put together a checklist of stuff that has to be ready for the launch. Since we started putting it in concrete terms the amount of stuff was more than we suspected. :-) Things included were: - Essential bugs that must be fixed - Essential info that must be on the web site, including, as we're B2B an outline of our customer integration process - List of press contacts and places we want to announce - Press release text in English and German (we're based in Germany) Since the launch does give you a chance at making some noise, while it's important not to delay, I think it's also important not to do it when you're not ready for a bit of a spotlight if you get lucky enough to generate some attention.