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Is Uber a Disruptive Innovation? ...Uber is clearly transforming the taxi business in the United States. But is it disrupting the taxi business? According to
by mgav 7y ago
Is Uber a Disruptive Innovation?
...Uber is clearly transforming the taxi business in the United States. But is it disrupting the taxi business?
According to the theory, the answer is no. Uber’s financial and strategic achievements do not qualify the company as genuinely disruptive—although the company is almost always described that way.
Here are two reasons why the label doesn’t fit.
(1) Disruptive innovations originate in low-end or new-market footholds; and
(2) Disruptive innovations don’t catch on with mainstream customers until quality catches up to their standards.