Excerpt: "...In our experience, too many people who speak of “disruption” have not read a serious book or article on the subject. Too frequently, they use the t

Excerpt: "...In our experience, too many people who speak of “disruption” have not read a serious book or article on the subject. Too frequently, they use the term loosely to invoke the concept of innovation in support of whatever it is they wish to do. Many researchers, writers, and consultants use “disruptive innovation” to describe any situation in which an industry is shaken up and previously successful incumbents stumble. But that’s much too broad a usage..."